UK consumer body, Which?, has released a new report on the optical sector looking at the ‘best and worst places to buy glasses,’ with local independent opticians achieving the highest customer satisfaction score.
More than 5,000 Which? members took part in the survey in March 2014, which asked them to rate their experience of using opticians to have eye tests and buy glasses and/or contact lenses in the past three years.
The survey included UK-wide chains, supermarkets and independent practices with the scores based on time-keeping, staff communication, staff skills, customer service, product range, store environment, product quality, special offers, price, and value for money.
Scores were based on customers’ satisfaction with the practice on their last visit and the likelihood of recommending it to a friend. The survey reveals that local independent practices came top in the polls with a customer score of 88%. Also, independents were the only opticians to achieve top ratings for customer service, staff skills and communication.
There are around half a dozen independent practices in east Belfast. Their owners are delighted that their skills and the quality of the services they offer are being recognised by their patients and customers.
Which? is the largest consumer body in the UK, with a membership of over 617,000 members. See the Which? website for more information on the report (published in June 2014).